Kontribusi Green Promotion dalam Meningkatkan Kesadaran Konsumen Terhadap Konsumsi Berkelanjutan (SDG 12)

Iyusca  Napitupulu; khusnul Rahmadani; Ira Rima; Selma Sania; Natasya Dewi Saputri; Lupita Apriliani Siahaan; Paskah Maryati Purba; Dwi Mulyani

doi:10.62976/ijijel.v4i1.1682

Kontribusi Green Promotion dalam Meningkatkan Kesadaran Konsumen Terhadap Konsumsi Berkelanjutan (SDG 12)

Authors

Iyusca Napitupulu Universitas Pakuan Bogor, Indonesia
khusnul Rahmadani Universitas Pakuan Bogor, Indonesia
Ira Rima Universitas Pakuan Bogor, Indonesia
Selma Sania Universitas Pakuan Bogor, Indonesia
Natasya Dewi Saputri Universitas Pakuan Bogor, Indonesia
Lupita Apriliani Siahaan Universitas Pakuan Bogor, Indonesia
Paskah Maryati Purba Universitas Pakuan Bogor, Indonesia
Dwi Mulyani Universitas Pakuan Bogor, Indonesia

DOI:

https://doi.org/10.62976/ijijel.v4i1.1682

Keywords:

Green Promotion, Green Marketing, Consumer Awareness, Sustainable Consumption, SDG 12, Consumer Behavior, Environmentally Friendly Promotion

Abstract

Consumer awareness of sustainable consumption is a crucial issue in line with Sustainable Development Goal (SDG) 12, which aims to ensure responsible consumption and production patterns. One of the efforts companies are making is implementing green promotion as a marketing communication strategy focused on environmental sustainability. This article discusses how green promotion contributes to improving consumer knowledge, attitudes, and behaviors toward more responsible consumption.

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Published

18-01-2026

How to Cite

Napitupulu, I. ., Rahmadani, khusnul, Rima, I., Sania, S., Saputri, N. D., Siahaan, L. A., Purba, P. M., & Mulyani, D. (2026). Kontribusi Green Promotion dalam Meningkatkan Kesadaran Konsumen Terhadap Konsumsi Berkelanjutan (SDG 12). Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory, 4(1), 753–761. https://doi.org/10.62976/ijijel.v4i1.1682